Palantir Technologies (PLTR) and Stagwell (STGW) have partnered to bring an AI-powered platform for marketers.
“The new partnership centered around building a groundbreaking, industry-first AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information that unlocks unlimited new ROI for corporate marketers,” the companies said.
The new solution pairs Palantir’s (PLTR) Foundry with Code and Theory’s orchestration level software and The Marketing Cloud’s proprietary data sources and solutions. This combination creates state-of-the-art tools for large, complex teams to create and implement marketing programs at scale.
Stagwell is also using novel differential privacy technology to protect the data.
