Google Q4: Gemini Powers Google Ads; Cloud Continues Growth Momentum

Summary:

  • Alphabet’s advertising business is normalizing, with an 11% YoY growth in total advertising revenue, validating previous predictions.
  • The expansion of Gemini, Alphabet’s largest AI model, into core products like Google Ads has the potential to significantly impact the digital advertising market.
  • Alphabet’s cloud business achieved its first operating profits in FY23, with a 5.2% operating margin, and is expected to continue growing due to enterprise digitalization and AI initiatives.

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Alphabet (NASDAQ:GOOGL) delivered its Q4 FY23 results on January 30, showing solid growth momentum in search and cloud businesses. As mentioned in my previous article, I noted that the advertising business started to normalize. Alphabet is


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