Why I Just Bought More Starbucks For The First Time In Years

Summary:

  • The author has owned Starbucks stock for a decade and has seen significant returns, with dividends pushing total returns above 200%.
  • The narrative surrounding Starbucks has changed, with concerns about rising worker costs, unionization threats, and geopolitical tension with China affecting the stock.
  • Despite these concerns, the author believes the recent sell-off has made Starbucks shares attractively valued and has recently added to their position.

Starbucks cafe interior - empty cafeteria behind glass wall

Nadya So

I’ve owned Starbucks (NASDAQ:SBUX) as a core component of my dividend growth portfolio for years.

I began purchasing the stock back in March of 2014. My earliest shares came with a cost basis of $35.26. Today, even with shares down more


Analyst’s Disclosure: I/we have a beneficial long position in the shares of A, AAPL, ABBV, ACN, ADP, AMGN, AMZN, APD, ARCC, ARE, ASML, AVB, AVGO, BAH, BAM, BEPC, BIPC, BIL, BLK, BN, BR, BTI, BX, CME, CNI, CP, CPT, CRM, CSL, DE, DHR, ECL, ELV, ENB, ESS, SPAXX, GOOGL, HON, HSY, ICE, ITW, JNJ, KO, LHX, LMT, MA, MAIN, MCD, MCO, META, MKC, MO, MRK, MSCI, MSFT, NKE, NNN, NOC, NVDA, O, ORCC, OTIS, PEP, PH, PLD, PLTR, QCOM, REXR, RSG, RTX, SBUX, SHW, SPGI, TMO, TD, TXN, USFR, UNH, V, VLTO, WM, ZTS either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.


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