NBCUniversal publishes impressive numbers as Olympics come to a close
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The U.S. and China have come away from the Paris Summer Olympics tied with 40 gold medals, though Team USA notched an overall victory with 126 total medals.
Another clear winner of the Games was Comcast-owned (NASDAQ:CMCSA) NBCUniversal, which drew a 14-day Total Audience Delivery average of 31.6M viewers during the Paris and U.S. prime-time periods. That’s up 77% from the 17.8M logged in Tokyo in 2021, translating into big advertising dollars.
Led by NBC’s platform Peacock, 20.3B minutes of Paris Olympics coverage were streamed through Thursday, up 21% from all previous Olympics, including winter and summer combined.
More in the making? NBCUniversal (CMCSA) has the rights to the Olympic Games through 2032.