Walmart offers discounted deals at Burger King to members in a first-of-its-kind partnership

Walmart (NYSE:WMT) announced that it is partnering with Burger King to introduce an exclusive dining benefit for Walmart+ members.

In the first-of-its-kind partnership that begins on Thursday, Walmart+ members will enjoy 25% off any Burger King digital order every day. Starting in September, members can receive a free flame-grilled Whopper every three months with any purchase.

To activate this benefit, Walmart+ members will need to link their membership with their existing Burger King Royal Perks account or create an account for free. Once linked, Walmart+ members can visit the offers tab on the BK app or on bk.com, select a participating Burger King location, add the desired offer to the cart and place their order.

The retail giant said the unique benefit is designed to save members time and money. It was also highlighted that Walmart+ benefits are determined based on member insights and are carefully curated to provide a unique and valuable experience for members. Offered at no extra cost to the Walmart+ membership, the Burger King benefit is the latest move by Walmart+ to give its members even more value.

“We consistently strive to offer benefits that focus on our members, aligning with our commitment to deliver undeniable value and convenience. We’re confident our members will welcome the additional savings, and we’re thrilled to collaborate with a trusted brand like Burger King to offer this benefit.”

The restaurant promotion is of interest to other fast-food operators such as McDonald’s (MCD), Wendy’s (WEN), and Yum! Brands (YUM). It is also seen as a way to make Walmart+ more competitive with Amazon Prime (AMZN).

Burger King is owned by Restaurant Brands International (NYSE:QSR), a Canadian multinational company formed through the merger of Burger King and Tim Hortons in 2014.