Visa teams up with Analytics Partners to help merchants optimize marketing spend

Visa (NYSE:V) has teamed up with Analytics Partners to drive growth for merchants through enhanced data analytics solutions for marketing and brand spend optimization, it said on Wednesday.

That includes improving merchants’ return on advertising investments with AI-driven data analytics.

The multi-year partnership will combine Visa’s (V) merchant relationships and consumer spend insights with Analytic Partners’ commercial decisioning platform to bring marketing spend optimization analytics to merchants and brands globally.

The alliance initially will be focused on the U.S., with a planned global expansion to follow.