Perplexity adds to publisher program as gen-AI requires quality content
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Perplexity, an artificial intelligence-powered search engine, backed by the likes of Nvidia (NASDAQ:NVDA) and Amazon (AMZN) founder Jeff Bezos, continues to add names to its publisher program.
Today, the startup announced the addition of more than a dozen new media partners, including ADWEEK, Blavity, DPReview, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times, MediaLab, Mexico News Daily Minkabu Infonoid, NewsPicks, Prisa Media, RTL Germany brands stern and ntv and World History Encyclopedia.
The media companies receive a slice of revenue generated from advertising.
“We would not be able to serve factual, valuable answers without news organizations continuing to report on different topics,” said Jessica Chan, Perplexity’s new Head of Publisher Partnerships. “We’re excited to welcome these new publishers to the program, representing over 25 countries across four continents.”
Chan previously built LinkedIn’s content partner program.
Perplexity already partners with Time, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune and WordPress.com. Perplexity is also working with Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications, to research the potential benefits of responsible AI in the newsroom.
However, the AI startup also faces a copyright infringement lawsuit by the News Corp-owned (NWS)(NWSA) Wall Street Journal and New York Post filed in October.