William Blair initiates coverage of digital finance stocks with an Outperform on SoFi, Affirm

SoFi Technologies (NASDAQ:SOFI) and Affirm Holdings (NASDAQ:AFRM) were rising after William Blair initiated coverage of the digital finance subsegment of fintech with an Outperform rating on the two stocks.

SoFi was trading ~5% higher Wednesday late morning, while Affirm rose