Dr Pepper, UGG, and Hollister are some of the big winners in Piper Sandler’s survey of teenagers

High School Students Walking Down Corridor

Willie B. Thomas/DigitalVision via Getty Images

Piper Sandler released the results of its spring 2025 Taking Stock With Teens survey on Wednesday. The survey is a compilation of discretionary spending patterns, fashion trends, technology, brand and media preferences that is assessed through surveying a geographically diverse subset of high schools

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