Sviatlana Zyhmantovich
Affirm Holdings (NASDAQ:AFRM) teamed up with Cali Pass, California’s multi-resort pass, to allow for flexible payment options for Cali Passes and lift tickets, and allowing purchasers to plan for the season ahead, the company said on Tuesday.
Cali Pass customers can split purchases into interest-free bi-weekly payments or longer-term monthly payments at checkout online or in-store through a QR code. Customers will go through a quick eligibility check, and, if approved, can choose a personalized plan and complete the purchase.
“Partnering with Affirm introduces greater payment flexibility for our customers, offering longer terms ideal for seasonal purchases and, crucially, no hidden fees,” said John McColly, vice president of sales and marketing at CaliPass.
With the partnership, Affirm (NASDAQ:AFRM) continues to expand its retail network. Once heavily reliant on Peloton (PTON) for its customer base, the Buy Now, Pay later financing provider now has more than 358,000 retail partners, including Amazon (AMZN), American Airlines (AAL), Canada Goose (GOOS), and Priceline, it said.
Cali Pass is valid in 20 destinations in California.