Nike plans to sell on Amazon again, for first time since 2019

Nike (NYSE:NKE) will once again sell its products directly on Amazon (NASDAQ:AMZN) in the U.S., marking its first return to the platform since 2019, according to media reports.

Nike is returning to Amazon as part of its broader turnaround strategy under CEO Elliott Hill, aiming to reclaim market share from newer, trendier rivals.

Nike’s (NYSE:NKE) products on Amazon are currently sold by independent merchants, and the company stopped selling on the e-commerce platform in 2019 as it shifted focus to sales on its own websites and in stores.

Amazon (NASDAQ:AMZN) notified some of those merchants that it will ban them from selling certain Nike products from July 19 as it was working with Nike (NKE) directly, the Information reported, citing a message sent to merchants by the company.

The move comes as the footwear retailer is also set to raise prices before June 1 on some products due to tariffs, according to Front Office Sports.

Sources indicate prices on footwear currently between $100 and $150 will see increases up to $5, and footwear above $150 will cost up to $10 more. In addition, prices of apparel and equipment will also climb between $2 and $10.