Samsung said to be close to wide-ranging deal with Perplexity for AI features

Samsung Electronics (OTCPK:SSNLF) is reportedly nearing a wide-ranging deal to invest in Perplexity AI, and put search technology from the Nvidia (NASDAQ:NVDA)-backed AI startup at the forefront of the South Korean company’s devices.

The two companies are in talks to preload Perplexity’s app and assistant on upcoming Samsung (OTCPK:SSNLF) devices and integrate the start-up’s search features into the Samsung web browser, Bloomberg reported, citing people with knowledge of the matter.

The firms have also discussed weaving Perplexity’s technology into Samsung’s Bixby virtual assistant, said the people.

Samsung is planning to announce the Perplexity integrations as early as this year, the report said, with the goal of including the service as a default assistant option in the Galaxy S26 phone line that is slated to launch in the first half of 2026.

The tech giant is also expected to be one of the biggest investors in a new round of funding for Perplexity, the people said. The start-up is in advanced discussions to raise $500 million at a $14 billion valuation, Bloomberg News has reported.

Eddy Cue, Apple’s senior vice president of services, has previously said that his company is looking at the possibility of adding AI search engines such as Perplexity to Safari, where Google (NASDAQ:GOOGL) currently dominates given its existing revenue-sharing agreement with Apple (NASDAQ:AAPL).