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Meta (NASDAQ:META) said Thursday it is suing Crush AI in its fight against “nudify apps,” which allow the creation of AI-generated nude or sexually explicit images without a user’s consent.
The social media and tech giant said it is filing the suit against the parent company of the app, Joy Timeline HK Limited, to prevent them from advertising on its platforms.
“This follows multiple attempts by Joy Timeline HK Limited to circumvent Meta’s ad review process and continue placing these ads after they were repeatedly removed for breaking our rules,” the company said in its blog post.
“This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it. We’ll continue to take the necessary steps—which could include legal action—against those who abuse our platforms like this,” the company said.
The suit was filed in Hong Kong, where the app’s parent is based.
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