Tesla unveils upgraded Model S and X in U.S. with $5,000 price hike

Tesla (NASDAQ:TSLA) has launched its upgraded Model S and Model X vehicles in the U.S., alongside a sharp $5,000 price hike, signaling a renewed focus on margins and premium positioning.

Tesla’s website showed that prices for all versions of the two models were raised by $5,000 across the board.

The new pricing sets the Model X all-wheel drive at $89,990, while the high-performance Plaid version now costs $104,990.

Meanwhile, the Model S all-wheel drive is priced at $84,990, and its Plaid variant stands at $99,990.

Tesla’s (NASDAQ:TSLA) latest price hike signals a shift in strategy for its premium vehicles. After a series of price cuts throughout 2023 and into April 2024, including a $2,000 reduction across the Model S, Model X, and Model Y in the U.S., the company has now reversed course. In February 2025, Tesla raised the price of the Model X by $5,000 to $84,990

TSLA shares were down 2.23% premarket and have fallen nearly 21% year-to-date.