Adobe shows off new model aimed at monitoring AI traffic, SEO

Adobe (NASDAQ:ADBE) on Monday showed off a new large language model that it hopes will help marketers be able to monitor their artificial intelligence-related traffic more precisely and boost search engine optimization.

Shares of the enterprise software maker were fractionally higher in premarket trading.

Known as Adobe LLM Optimizer, the model allows brands to monitor and benchmark their presence on AI-powered browsers and chatbots, such as ChatGPT, across queries. It also offers a recommendation engine that will automatically provide improvements for brands based on attributes that are prioritized by the models itself.

And lastly, the recommendations can be added automatically, Adobe explained.

The new LLM Optimizer can also support existing SEO work, and is aimed at SEO leads, content strategists, digital marketers and web publishers, Adobe added.

“Generative AI interfaces are becoming go-to tools for how customers discover, engage and make purchase decisions, across every stage of their journey,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud, in a statement. “With Adobe LLM Optimizer, we are enabling brands to confidently navigate this new landscape, ensuring they stand out and win in the moments that matter.”

Additionally on Monday, Adobe announced major updates to its AI-powered app aimed at marketing content, Adobe GenStudio for Performance Marketing. The update includes bringing its Firefly Video Model to boost video ad campaigns and animate static images and create short-form video content.

The company also added new capabilities to Adobe Express, including an Adobe Workfront integration.