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U.S. media and entertainment giant Disney (NYSE:DIS) has signed a partnership with the UK’s ITV for the parties to carry each other’s streaming services.
The companies hope to expand their audience base in the UK on Disney+ and ITVX through the partnership. The financial details of the deal were undisclosed.
As per the terms of the tie-up, a curated selection of shows and movies from Disney+ and ITVX will be available to viewers on both platforms starting July 16.
Source: Press Release