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Nielsen’s “Gauge” report for June showed that Netflix (NASDAQ:NFLX) notched the best monthly gains versus rival platforms and drove television viewership via streaming to record levels.
The report, which is a monthly snapshot of total broadcast, cable, and streaming consumption via TV, showed that time spent streaming accounted for 46% of total TV viewing in June. Cable made up 23.4% of total TV viewing, and broadcast’s share was 18.5%.
“On the whole, broadcast viewing was down 5% to represent 18.5% of total TV, marking the first time the category has fallen below a 20.0% share,” Nielsen said on Tuesday.
For broadcast, the NBA Finals on ABC represented the top seven telecasts of the month. Cable benefited from NBA viewership, a busy news cycle, special programming, and other things.
Nielsen
In streaming, YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) continued to lead the pack in June with a 12.8% share, followed by Netflix (NASDAQ:NFLX) with 8.3% and Disney (NYSE:DIS) with a 4.8% share.
However, the report said streaming giant Netflix saw a 13.5% viewing increase over May, the best percentage gain amongst rivals.
“Netflix’s performance was so strong, it accounted for 42% of streaming’s total monthly gain. The considerable upswing for Netflix was powered by a slate of highly successful content,” Nielsen said.
Ginny & Georgia was the most-streamed title in June on Netflix with 8.7B viewing minutes; Animal Kingdom had 5.71B viewing minutes, and Blindspot saw 5.69B viewing minutes. Squid Game generated nearly a billion viewing minutes—per day—across the series in the final three days of the June interval, Nielsen said.
Peacock (NASDAQ:CMCSA) saw a 13.4% viewing increase over May, driven by the new season of its original series Love Island USA, which garnered 4.4B viewing minutes. The platform share of TV viewing was 1.5% in June, up 0.3 points.
Nielsen also noted that due to summer break from school, kids and teens were the other main driver of streaming’s share shift as well as for the overall increase in total television usage.
Pay TV distributors: Comcast (NASDAQ:CMCSA), Charter (NASDAQ:CHTR), Dish Network (NASDAQ:SATS), Verizon FiOS (NYSE:VZ), Optimum/Suddenlink (NYSE:ATUS), Atlantic Broadband (OTCPK:CGEAF), Sparklight (NYSE:CABO).
Relevant local broadcast tickers: Nexstar Media Group (NASDAQ:NXST), Sinclair Broadcast Group (NASDAQ:SBGI), Gray Television (NYSE:GTN), Tegna (NYSE:TGNA), E.W. Scripps (NASDAQ:SSP).
National broadcasters: ABC (NYSE:DIS), NBC (NASDAQ:CMCSA), CBS (NASDAQ:PARA) (NASDAQ:PARAA), Fox (NASDAQ:FOX) (NASDAQ:FOXA).
Ad-tech names tied to connected TV: The Trade Desk (NASDAQ:TTD), Magnite (NASDAQ:MGNI), PubMatic (NASDAQ:PUBM), Criteo (NASDAQ:CRTO), Roku (NASDAQ:ROKU), Illumin (OTCQB:ILLMF).