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China’s smartphone market shipped 69M units in Q2 2025, a 4.0% year-over-year (YoY) decline, ending six quarters of consecutive growth.
Apple (NASDAQ:AAPL) shipped 9.6M iPhones in China in Q2 2025, a 1.3% YoY decline, according to preliminary IDC data. This marks an improvement from Q1 2025, when Apple saw a 9% YoY drop, signaling a stabilizing trend amid stiff domestic competition.
Apple ranked fifth in the Chinese smartphone market, holding a 13.9% market share, down slightly from 13.5% a year ago.
Despite the dip, Apple fared better than rivals vivo (–10.1% YoY) and OPPO (–5.0% YoY), and outperformed the overall market decline of –4.0% YoY.
Huawei reclaimed the first position with 12.5M units shipped, despite a 3.4% YoY drop.
Xiaomi (OTCPK:XIACF) (OTCPK:XIACY) was the only top 5 brand to post YoY growth (+3.4%).
The decline was attributed to limited stimulus from government subsidies and cautious inventory management by original equipment manufacturers (OEM). OEMs focused on clearing inventory during the “618” shopping festival, rather than push new shipments.
Top 5 smartphone vendors in China (Q2 2025)
- Huawei – 18.1% market share
- vivo – 17.3%
- OPPO – 15.5%
- Xiaomi – 15.1%
- Apple – 13.9%
Source: Preliminary data from the International Data Corporation
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