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- Juul Labs (JUUL), which Altria (NYSE:MO) once had a 35% minority stake in, has received authorization from the U.S. FDA to continue marketing its electronic cigarettes.
- The agency has authorized the company’s original vaporizer, as well as cartridges in tobacco and menthol flavors only, The Wall Street Journal reported.
- Juul nearly went bankrupt in recent years amid accusations that it was targeting its products to young people. In June 2022, the FDA issued an order preventing the company from marketing its e-cigs, though the order was quickly blocked by a court.
- Juul also paid hundreds of millions of dollars in settlements with states over the youth marketing accusations.
- Though Altria no longer has a stake in Juul, it bought the e-cig brand NJOY in 2023.
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