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Procter & Gamble (NYSE:PG) said it will raise prices in the U.S. after estimating that tariffs will increase its costs by about $1 billion before tax for fiscal 2026. The price hikes will cover about a quarter of the company’s products.
The price increases will be implemented starting next month. Procter & Gamble (NYSE:PG) Chief Financial Officer Andre Schulten said the price increases will be in the mid-single digit percentages and, in some cases, will be presented to consumers with improved product features.
The outlook on pricing from P&G was a bit of a reversal from its stance in April, when the household products giant said it was doing whatever it could to reduce higher costs from the broad set of tariffs.
Procter & Gamble (PG) said it has warned major retailers such as Walmart (WMT), Target (TGT), Amazon (AMZN), and Costco (COST) about the price hikes. Typically, big box retailers pass on most of the price increases straight to consumers, but the impact may be delayed on certain products for competitive positioning.
Shares of Procter & Gamble (PG) edged 0.2% higher in early Tuesday afternoon trading.
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