Mickey Mouse continues to rule our hearts as Disney tops $62B in brand magic

Minnie and Mickey Mouse ride Disney Parks float

Bastiaan Slabbers/iStock Unreleased via Getty Images

The Walt Disney Company (NYSE:DIS) continued its reign as it once again topped the list of global licensors in 2024, keeping its lead intact with an estimated $62 billion in retail sales of licensed products, according to the 2025 Top Global Licensors

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