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Tesla’s (NASDAQ:TSLA) new car sales in Britain fell almost 60% in July on a year-over-year comparison to just 987 units, according to tracking from the Society of Motor Manufacturers and Traders. Overall, new car registrations in Britain fell about 5% during the month to 140,154 units.
Tesla’s (NASDAQ:TSLA) market share in the UK fell below 1% in July after being 1.7% in June.
Data last week showed registrations of new Tesla (TSLA) cars in several key European markets fell in July, despite the revamp to the Model Y. Analysts have pointed to potential backlash against CEO Elon Musk’s political views, regulatory challenges, and rising competition, including from Chinese EV brands.
Chinese electric vehicle manufacturers are surprising many auto industry insiders by making notable gains in the European automotive market, despite efforts by European leaders to resist what they have labeled as a flood of cheap Chinese EVs.
In the first half of 2025, Chinese brands accounted for 5.1% of new vehicle registrations across 28 European countries, nearly doubling their share from the previous year and reaching parity with Mercedes-Benz (OTCPK:MBGAF). The new popularity of Chinese brands reflects dramatic changes in perceptions, according to Nikkei Asian Review. While a decade ago Chinese cars were seen as inferior or unsafe, in the current market they are winning top marks from industry watchers.
Shares of Tesla (TSLA) edged 0.4% higher in premarket trading to $310.45.