British motorists can now lease a Tesla (NASDAQ:TSLA) electric vehicle for just over half of what they would have paid a year ago, The Times reported on Monday.
The Elon Musk-run electric car maker has been forced to offer discounts of up to 40% to car leasing companies to shift more units, the report said.
The discounts are also due to the lack of storage space for Tesla vehicles in the UK.
Tesla’s (NASDAQ:TSLA) new car sales in Britain fell almost 60% in July on a year-over-year comparison to just 987 units, according to tracking from the Society of Motor Manufacturers and Traders.
