Google: A Database Of Intentions At ~1.2x PEG

Summary:

  • Deep down, Google’s competitive advantage is a database of our intentions: our needs, wants, and fears.
  • The value of such a database is both massive and scary depending on your perspective.
  • It is also better shielded from changes from other platforms such as Apple’s iOS 14 update.
  • It only depends on users’ search terms to reveal their intent and identify monetization opportunities.
  • Such an overpowering database is now priced at about 1.2x PEG, close to the 1x Peter Lynch threshold for rapid growers.

Name sign above the entrance of Google offices in London, UK.

Alena Kravchenko

Thesis

The title was inspired by John Battelle, a critical thinker who saw the true power of Google (NASDAQ:GOOG) (NASDAQ:GOOGL) about two decades ago, a time when most people thought (myself included) Google only as a

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