German discount grocer Aldi confirmed that it plans to add another 200 stores in the U.S. as it continues to grow faster than peers and take advantage of the push by consumers to find value,
Notably, Aldi’s core strategy focuses on offering low prices through private labels, efficiency, and cost controls. The narrow focus has helped to boost Aldi’s global brand recognition in the era of inflation-weary consumers. Looking ahead, Aldi plans to set up its largest New York City store next summer near Times Square in a high-profile opening. Aldi has a U.S. headquarters in Batavia, Illinois, outside Chicago.
Aldi competes in the U.S. to varying degrees with Kroger (NYSE:KR), Safeway (NYSE:ACI), Albertsons (NYSE:ACI), Grocery Outlet (GO), Publix, Walmart (NYSE:WMT), Costco (NASDAQ:COST), Target (TGT), Trader Joe’s, Dollar General (DG), Dollar Tree (DLTR), and Sprouts Farmers Market (SFM). In Europe, Aldi competes with Lidl, Carrefour (OTCPK:CRRFY) (OTCPK:CRERF), Tesco (OTCPK:TSCDF) (OTCPK:TSCDY), Asda, and Sainsbury (OTCQX:JSNSF) (OTCQX:JSAIY).
Aldi is entirely privately held and owned by the Albrecht family foundations.