For the third straight month, TV viewers spent more time streaming content on Roku-powered devices (NASDAQ:ROKU) than on traditional broadcast television.
According to data compiled by Nielsen, Roku-powered streaming — not to be confused with the Roku channel — accounted for 21.4% of all TV viewing time in July versus 18.4% for broadcast TV.
Year-over-year, Roku’s (NASDAQ:ROKU) share of TV viewing has increased 14% year-over-year.
Across all platforms, U.S. TV viewers spent 47.3% of their viewing time on streaming services, led by YouTube (GOOG) at 13.4% and Netflix (NFLX) at 8.8%. Broadcast TV took an 18.4% share of TV viewing time, with cable at 22.2% and 12.1% on “other”, which includes gaming, video-on-demand (VOD), audio streaming and DVD playback.
