Apple (NASDAQ:AAPL) is said to be developing an artificial intelligence-driven web search feature called World Knowledge Answers, expected to launch in spring 2026 as part of a major Siri overhaul, intensifying its competition with OpenAI and Perplexity AI.
The company has also discussed eventually adding the technology to its Safari web browser and Spotlight, which is used to search from the iPhone home screen, Bloomberg reported.
The idea is to make Siri and Apple’s (NASDAQ:AAPL) operating systems a place where users can look up information from across the internet — in a similar fashion to ChatGPT and AI Overviews in Google Search.
The approach will rely on large language models, or LLMs, a key technology underpinning generative AI.
The report further added that Apple is experimenting with Google’s (NASDAQ:GOOG) Gemini AI to power parts of the revamped Siri, while also evaluating Anthropic’s Claude and its own in-house models for various functions.
