Thanks to a tie-up with Fandango (NASDAQ:CMCSA), TikTok users can now purchase theater tickets directly on the social media app.
Tickets can be purchased through TikTok Spotlight, an integration that was launched by the site last year to highlight new movies and TV shows. By selecting the “Get Tickets” option on the TikTok site, users can select viewing times and purchase seats for their favorite releases.
Users can buy tickets beginning September 4 on select theatrical titles, starting with Disney’s (DIS) upcoming Tron: Ares with a nationwide release on October 10.
The collaboration between the Chinese platform and the leading online movie ticketer was “a powerful step in meeting audiences in their daily digital lives, making it easier to turn the excitement of discovering a movie into the instant gratification of securing your tickets in advance, with no lines and no waiting,” said Fandango’s SVP of marketing and partnerships, Claire Ripsteen.