Streaming giant Netflix (NASDAQ:NFLX) on Wednesday struck a deal with Amazon Ads (NASDAQ:AMZN) to provide advertisers who use Amazon DSP access to its ad inventory.
The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia, according to the official statement, and the new integration will be available beginning in Q4 2025.
“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals,” Netflix’s president of advertising, Amy Reinhard, said. “By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience.”
The news drove shares of rival ad tech firm The Trade Desk (TTD) to fall sharply. TTD is currently down 7.5% in early open market trading. Amazon was down nearly 2%, and Netflix was down marginally.