OpenAI is planning to launch a social media app for artificial intelligence-generated videos, which could challenge ByteDance’s (BDNCE) TikTok and similar offerings from Meta Platforms (NASDAQ:META) and Google (GOOG)(GOOGL), according to Wired.
The Sora 2 app, which will feature a vertical video feed and a recommendation algorithm, will be similar to TikTok. However, unlike TikTok, all videos will be AI-generated clips up to 10 seconds in length, the report said. Rather than relying on photo or video uploads, a user’s identity and likeness are verified and can then be used in the AI-generated videos. Users will also receive notifications when their likeness is being used by others.
Last week, Meta rolled out Vibes, which is a feed of AI-generated videos in the Meta AI app. Users can create or share these on Facebook and Instagram.
Similarly, Google recently announced it plans to integrate Veo 3, its AI-generated video creator, into YouTube.
OpenAI, which is backed by Microsoft (NASDAQ:MSFT), said Sora will use copyrighted content by default, with entertainment studios given the option to opt out.
OpenAI also released new parental controls today for ChatGPT. It’s uncertain what types of controls will be present in the Sora 2 app.