Microsoft-backed (NASDAQ:MSFT) OpenAI introduced a new way for users to interact with ChatGPT today with the launch of Apps SDK, which provides access to various apps within the ChatGPT dialogue window.
OpenAI CEO Sam Altman revealed Apps SDK during his keynote speech at DevDay 2025 on Monday in San Francisco. One of the first examples used was Figma (NYSE:FIG). Shares of Figma had jumped 10% by the end of the keynote.
Several apps are available today inside ChatGPT, including Figma, Canva, Zillow (NASDAQ:ZG) and Coursera (NYSE:COUR). OpenAI plans to release more in the days and weeks ahead, such as Expedia (NASDAQ:EXPE), DoorDash (NASDAQ:DASH) and Booking.com (BKNG). DoorDash was up nearly 4%, Expedia ticked up 2.6% and Coursera had climbed 3.5%.
Any apps that meet the standards of OpenAI’s developer guidelines can be listed.
“This should be an exciting new chapter for developers,” Altman said.
OpenAI also launched AgentKit. It is designed to help individuals and enterprises alike easily deploy agents.
During a live demo, OpenAI engineer Christina Huang built a workable agent that was able to go live and accurately answer questions in less than eight minutes.
HubSpot (HUBS) was mentioned as creating a customer service agent with AgentKit.
OpenAI upgraded Codex SDK, its cloud-based software engineering assistant, from research mode into full general availability. It also now features integration with Salesforce’s (NYSE:CRM) Slack.
Romain Huet, OpenAI’s head of developer experience, demonstrates how to easily create software from scratch. Using Codex, Huet quickly creates software that can control a camera from a laptop. He then updates the camera controls to be accessed with an Xbox controller. In the course of a few minutes, Codex automatically creates the multiple pages of code needed to facilitate access to the Xbox controller. He then adds voice controls and also gives it control over lighting.
“I did not have to write a single line of code to make this happen,” he said.
“It’s incredible with AI how fast ideas can turn into actual designs,” Altman added. “We think things are going to get pretty incredible pretty soon. Software that used to take months to build can now be built in minutes … Our goal is to make AI useful for everyone, and we can’t do that without you.”
OpenAI also released new models to its API. This included GPT-5 Pro, a small voice model known as gpt-realtime-mini, and Sora 2, its AI video generator.
DevDay took place on an already notable day for OpenAI, which revealed earlier in the morning a new multi-billion dollar deal with AMD (AMD).