Roku (NASDAQ:ROKU) shares continued gains for seven straight sessions of gains on Monday, as the stock closed 1% higher at $105.
The streaming platform firm gained over 4% in the preceding six sessions. The stock has gained nearly 36% so far this year, compared to the over 14% rise in the broader S&P 500 Index.
ROKU is up 7% over the past one month. The stock closed marginally higher on Friday at $103.85.
Looking at Seeking Alpha’s Quant Rating, ROKU has a Hold rating with a score of 3.42 out of 5. The company received an A+ in the prospect of growth, while it got a D- in the valuation factor.
Turning to the Wall Street community, 17 analysts gave ROKU a Buy. 12 analysts have given the stock a Hold recommendation, and one recommended Strong Sell.
Seeking Alpha analysts are bullish and see the stock as a Buy.
According to data compiled by Nielsen in September, TV viewers spent more time streaming content on Roku-powered devices than on traditional broadcast television for the third straight month.
“Roku’s ad strategy seems to be working well for the company, and DSPs are lining up to partner with Roku and tap its wide-ranging ad inventory base. Amazon’s partnership with the streaming company is one example of how Roku wins in this competitive environment,” said Seeking Alpha analyst Uttam Dey.