Advertising holding company WPP (NYSE:WPP) has extended its partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) for another five years to leverage the tech giant’s cloud and AI technology and cultivate essential marketing skills.
The expanded partnership includes a $400M spending commitment from WPP for Google’s technologies. The money will be spent to help WPP infuse AI into its services and increase investment in its AI marketing platform, WPP Open, the companies said.
As a result of the partnership, WPP clients’ businesses will now be able to avail AI solutions built with Gemini, and Google Cloud’s AI products, powered by the DeepMind models, will fuel WPP Media’s AI data solution, Open Intelligence.
WPP will also receive early access to Google’s latest AI models integrated within WPP Open, the companies said.
“As an important partner to Google Marketing, WPP has been working closely with us on a number of AI tools and innovations built with Gemini—all focused on driving brand love and real business growth through truly helpful experiences that resonate with our billions of users around the world,” said Lorraine Twohill, Google’s SVP for Global Marketing.