Apple (NASDAQ:AAPL) shares inched higher on Wednesday morning after the tech giant revealed a lineup of new products, including the iPad Pro, MacBook Pro 14-inch and Vision Pro, powered with its M5 chip.
The MacBook Pro 14-inch, iPad Pro and new Vision Pro are available for pre-order today and will be generally available on October 22. The new iPad Pro starts at $999 for the 11-inch model and the 13-inch model starts at $1,299. The updated Vision Pro retained its hefty $3,499 price tag.
The Apple-built M5 features a next-generation GPU with a Neural Accelerator in each core, a more powerful CPU, a faster Neural Engine, and higher unified memory bandwidth. Apple said it’s more than four times faster than the M4 chip when running artificial intelligence applications.
“MacBook Pro continues to be the world’s best pro laptop, and today, the 14-inch MacBook Pro gets even better with the arrival of the M5 chip,” said John Ternus, Apple’s senior vice president of Hardware Engineering.
“When compared to Intel-based (INTC) systems, it delivers up to 86x faster AI performance, up to 30x faster GPU performance with ray tracing, and up to 5.5x faster CPU performance,” Apple said. “Battery life soars up to 14 additional hours for Intel-based upgraders, and up to four more hours for users coming from M1, delivering up to 24 hours overall, so users can get more done on a single charge.”
The Vision Pro received a handful of updates, including better display rendering, longer battery life, and a new Dual Knit Band to make it more comfortable when wearing for extended periods of time.
“Paired with the comfortable Dual Knit Band, innovative features in visionOS 26, and all-new Apple Immersive experiences spanning adventure, documentary, music, and sports, spatial computing is even more capable, entertaining, and magical with the new Vision Pro,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.
Apple said the Vision Pro can now run more than 1 million apps, hundreds of 3D movies, and will soon offer a selection of live NBA games.