Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and AdMob—that will automate manual work for publishers and monetize their content even more.
The tech giant has launched a new generative AI reporting tool in Ad Manager for publishers to easily create custom reports so they can get a better understanding of their campaign performance.
The company is rolling out a new AI-powered chat in the Ad Manager, AdMob, and AdSense help centers to provide instant support with onboarding and troubleshooting.
It is releasing a new AI brand safety tool that learns a publisher’s unique brand standards from the decisions they make in the Ads Review Center and automatically blocks unwanted ads.
In Ad Manager, Google is introducing the Buyer Direct feature for publishers and advertisers “to reap the benefits of traditional reservations at scale” and also a new CTV Live-biddable solution, which will help publishers maximize the value of high-viewership live events.
Source: Blog