Google’s (GOOG) (GOOGL) new AI search tool to build a comprehensive travel itinerary is weighing on travel-related stocks with shares of Expedia (EXPE), Booking Holdings (BKNG), and Trip.com (TRIP) falling further into the red.
On Monday, Google (GOOG) (GOOGL) launched a new AI-powered search tool to find flights and hotels and customize a travel itinerary to help travelers find the best deals. This includes an expanded Flight Deals search engine within Google Flights, designed for travelers who want to find last minute deals and affordable destinations.
Travelers can share their potential travel plans with Google in AI mode, select “Create with Canvas,” and see results in the Canvas side panel. Users can then ask for additional recommendations, flight times, etc., and even pause and return to search results at a later time.
For those looking for an easier way to book restaurant reservations, event tickets, or spa appointments, Google (GOOG) (GOOGL) is launching AI mode with agentic booking. Users can describe what they are looking for and AI mode will search across multiple websites for options and finalize booking through platforms like OpenTable (BKNG), Ticketmaster (LYV), StubHub (STUB), and Booksy.
In the future, travelers will also be able to book flights and hotels directly in Google’s (GOOG) (GOOGL) AI mode. Users can compare different options, select preferences, and then book with the partner of their choice, such as Expedia (EXPE), Booking Holdings (BKNG), Choice Hotels (CHH), and Marriott International (MAR).
“We’re committed to partnering with travel companies of every size, so you have all the best options at your fingertips,” the company said in a statement.