Apple (AAPL) has reduced staff positions across its sales teams to streamline its processes in offering products to schools, businesses and government agencies, according to Bloomberg.
The iPhone maker notified dozens of its sales workers over the past two weeks regarding the cuts, the report said. The affected positions included account managers and staff members who operated Apple’s briefing centers for large-scale clients. It is part of an effort to eliminate overlapping roles within the organization. There are no details available on how many employees were laid off.
It could also be part of an effort to shift some sales to third-party resellers, the report said. This helps Apple lower some internal costs and can sometimes create more sales opportunities.
“To connect with even more customers, we are making some changes in our sales team that affect a small number of roles,” Apple said, according to the report. “We are continuing to hire, and those employees can apply for new roles.”
Apple’s sales revenue for the quarter ended September 27 reached $102.5B, which reflected an 8% year-over-year increase and was a record high for the September quarter.
The Cupertino-based company rarely lays off large numbers of employees. It is still advertising scores of positions for its sales teams around the world on its website.
Layoffs across the tech sector are down dramatically this year, according to the tracker Layoffs.fyi. There are a total of 114,000 tech employees laid off year-to-date as 2025 draws to a close. In comparison, 153,000 were laid off in 2024 and 264,000 were laid off in 2023.
The most notable recent, wide-scale layoff was Amazon’s announcement late last month to reduce its global headcount by about 14,000 positions. Microsoft (MSFT), Salesforce (CRM), Intel (INTC) and Synopsys (SNPS) also all reported significant layoffs earlier in the year.