DraftKings (DKNG) has launched a Spanish language version of its online sportsbook and casino to capture a growing demographic and expand the company’s addressable market.
The Spanish language experience will roll out initially to select existing customers in the U.S. and Ontario and expand further in the coming weeks.
“By bringing Spanish language functionality to our best-in-class product, we’re creating a more intuitive experience for our customers. This is consistent with our commitment to deliver the most authentic, personalized product for everyone,” said DraftKing’s Chief Product Officer Corey Gottlieb.
DraftKing (DKNG) shares were up as much as 7% on Tuesday.
