Caesars Entertainment (CZR) expanded its presence in Las Vegas with a new branded Caesars Sportsbook inside Rampart Casino at The Resort at Summerlin. The upgraded, high-tech retail book is aimed at serving primarily locals in the western Las Vegas Valley.
The venue is planned to launch in the early part of 2026, subject to regulatory approvals, and will replace and expand Rampart’s existing sportsbook footprint on the main casino floor with enhanced screens, seating, and wagering technology, while integrating Rampart patrons into the broader Caesars (CZR) wagering and loyalty ecosystem through the company’s sportsbook platform and rewards tie-ins.
The strategic aim is to extend the presence of Caesars Entertainment (CZR) beyond its well-known Strip resorts to capture a higher-income suburban customer base in Summerlin and drive additional visitation and gaming revenue to Rampart.
Caesars Entertainment (CZR) operates a number of Strip properties, including the iconic Caesars Palace, Paris Las Vegas, Planet Hollywood Resort & Casino, Harrah’s Las Vegas, The Cromwell, and Horseshoe Las Vegas.
Shares of Caesars Entertainment (CZR) are down 28.2% on a year-to-date basis.