Salesforce (CRM) signed a definitive agreement to purchase Qualified, a provider of agentic AI marketing solutions.
Terms weren’t disclosed. The transaction is expected to close in Q1 of Salesforce’s fiscal year 2027, the company said in a statement on Wednesday.
“We founded Qualified to revolutionize how B2B companies generate pipeline, and today, that vision takes a massive leap forward,” said Kraig Swensrud, CEO and Co-Founder of Qualified. “As Salesforce alumni, my co-founders and I have always built our products to deeply integrate with Salesforce. Joining forces with Salesforce is a natural evolution that will allow us to bring the power of agentic marketing to the enterprise.”
