Nomura downgrades Coupang amid fallout from the massive data breach

Nomura downgraded Coupang (CPNG) to a Neutral rating on Tuesday after having the e-commerce stock slotted at Buy.

Analyst Angela Hong pointed to a notable investor story shift on Coupang (CPNG) from structural growth to heightened regulatory compliance

“While we initially viewed the 30 November data breach incident as a temporary drag on its share price, the company now faces increased regulatory oversight in Korea,” warned Hong. It was noted that the FTC has signaled its intent for rigorous administrative measures, including potential operational adjustments, to ensure higher social responsibility and consumer protection. As a result, Nomura cut its 2026 EPS estimate on Coupang (CPNG) by 95% to $0.03 vs. $0.17 consensus, factoring in the consumer compensation package and a potential $900M fine.

Shares of Coupang (CPNG) slipped 0.5% in premarket trading and are now down more than 14% over the last six weeks as the major data breach story played out.

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