Meta tests AI video-focused ‘Vibes’ app as a separate platform

“Vibes” is currently being tested as a standalone platform at Meta (META), which could soon become part of its family of apps.

Similar to short-form videos on TikTok (TIKTOK) and some “Reels” on Instagram, the Vibes app would allow the creation and hosting of only AI-generated videos.

Vibes was launched in September last year within the Meta AI app and allowed users to remix an existing video using AI tools and share it with others.

“Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum,” the social media and tech giant said on Thursday.

“We’ve seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community.”

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