About 125M viewers tuned in for Super Bowl LX last Sunday, according to data provided by television ratings firm Nielsen, a slight drop from the 127.7M viewers reported last year.
The ratings firm said the latest edition of the Super Bowl, which is one of the top sporting events of the year in the U.S., was the second most-watched game in history. It aired on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.
Across the entire telecast of the Seattle Seahawks vs. New England Patriots game, viewership peaked at 137.8M viewers during the second quarter, between 7:45 and 8:00 p.m. ET, Nielsen said.
Grammy Award winner and Latino rapper Bad Bunny, along with Lady Gaga and Ricky Martin, performed during this year’s Super Bowl halftime show, which was hosted by Apple Music (AAPL) for a fourth time. The halftime show averaged 128.2M viewers between 8:15 and 8:30 p.m. ET, Nielsen said.
Alternatively, conservative group Turning Point USA hosted its “All American Halftime Show” with Kid Rock as the main performer. That event gained about 6M views on YouTube (GOOG) (GOOGL).
Music news and ratings firm Billboard ranked Bad Bunny’s performance as the 10th best halftime show. Prince’s 2007 performance is currently ranked No. 1.
Ads shown during the game generated about $800M in revenue for Comcast (CMCSA), largely in line with what Fox (FOX) (FOXA) made in 2025.
According to a report from CNBC, NBC sold out of ad inventory for the game at an average of $8M per 30-second spot. As many as 10 ad slots were sold for more than $10M each.
Over 64 brands paid for Super Bowl ad spots, and new advertisers this year include Kinder Bueno, Raisin Bran, and Fanatics. Anheuser-Busch InBev (BUD) was the biggest advertiser during the game.