Musk’s X faces Irish data protection probe over sexualized images generated by Grok AI

  • Ireland’s data protection regulator has opened an inquiry into X amid concerns about sexualized images generated and shared through the Grok AI chatbot.
  • The probe will determine whether billionaire Elon Musk’s social media platform has complied with its obligations regarding the processing of European Union users’ personal data, according to a statement by the Dublin-based Data Protection Commission on Tuesday.
  • The investigation has been initiated under the Data Protection Act.
  • “As the Lead Supervisory Authority for XIUC across the EU/EEA, the DPC has commenced a large-scale inquiry which will examine XIUC’s compliance with some of their fundamental obligations under the GDPR in relation to the matters at hand,” Deputy Commissioner Graham Doyle said.
  • Last month, the European Commission launched an investigation into xAI, which developed the Grok chatbot, for its ability to create sexualized deepfakes of women and minors nonconsensually, in violation of the bloc’s Digital Services Act. The UK’s Ofcom also launched a similar probe into Grok.

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