Salesforce to acquire Momentum to boost AI-driven conversation insights

Salesforce (CRM) signed a definitive agreement to acquire Momentum, a conversational insights and revenue orchestration platform.
The deal will enhance Agentforce 360 and Slackbot by enabling ingestion and analysis of unstructured voice and video data.
Momentum’s technology captures customer interactions from third-party platforms such as Zoom Video Communications and Google Meet.
The acquisition aims to strengthen AI-driven workflows by deepening contextual insights from customer conversations.
The transaction is expected to close in the first quarter of Salesforce’s fiscal year 2027.