Apple (AAPL) is expected to launch a series of new products next week ahead of its March 4 “experiences” being held in New York, London, and Shanghai.
The Cupertino-based company prepares to make the first of its new product announcements on March 2, as Apple CEO Tim Cook said, “A big week ahead. It all starts Monday morning!” in a post on X on Thursday, Feb. 26.
The new products most likely to be revealed include a MacBook Air with an M5 chip, MacBook Pros with M5 Pro and M5 Max chips, a lower-cost MacBook featuring the A18 Pro chip, the iPad 12 with an A19 chip, an iPad Air with the M4 chip, and the iPhone 17e featuring the A19 chip, according to various reports.
Meanwhile, financial analysts are waiting for Apple to up its ante in the artificial intelligence game, which starts with the anticipated update to Siri to boost the appeal of its planned AI-native personal companion devices.
These AI companion devices include smart glasses, wearable AI pins, and smart-home assistants.
“In our view, launch of personalized Siri to enable services to maintain conversational context on the AI Companions will play a major role in determining the likelihood of success for Apple in relation to planned AI Companions, including integration with applications relative to its multimodal inputs across voice, text and images,” said J.P. Morgan analysts, led by Samik Chatterjee, in an investor note.
“We believe that the launch of Personalized Siri is highly likely in 2026, particularly given the recent partnership with Google (GOOG)(GOOGL) to leverage the foundational Gemini models, and while AI Companion devices are likely to be highlighted in 2026, we expect a more material volume ramp starting in 2027,” he added.
J.P. Morgan estimates that Apple AI companion devices could reach up to 50M units and a $25B revenue opportunity by 2030. A $25B contribution would constitute more than two-thirds of Apple’s annual revenue from its Wearables segment. Once you add in Product and Services, such as AppleCare, it could contribute about 5% to earnings per share by fiscal year 2030.