Amazon: Monetary Conditions Are In The Driver’s Seat And Higher Margins Are Already Priced-In

Summary:

  • Not surprisingly, Amazon has significantly underperformed the broader equity market, in spite of the recent rally.
  • The narrative for generative AI is strong, but the share price is currently driven by other factors.
  • Margin improvements are being priced-in, which significantly limits any potential upside, without monetary conditions becoming supportive.

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About 15 months ago I warned of some major risks associated with Amazon’s (NASDAQ:AMZN) share price and why the company was in a position to underperform the market.

Fast forward to today and AMZN is now 13% lower, even though the


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