Apple’s Q3 Earnings Were Deceptively Good Despite Hardware Weakness

Summary:

  • Apple’s earnings report showed weakness in hardware but strength in services.
  • Services segment saw record sales and beat estimates, growing 8% YoY.
  • Despite hardware weakness, there are compelling reasons to buy Apple stock, including optimism for the coming iPhone 15 cycle.
  • Apple’s quiet strategy on AI is likely contingent on the Services segment, which saw record strength and is now more than half of iPhone revenue.

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Apple (NASDAQ:AAPL) reported highly anticipated earnings after the bell yesterday, Thursday, August 3rd. The report was a mixed bag that showed weakness in Hardware, offset by strength in services.

Any price weakness in this report is a significant


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