AB InBev (BUD) and Netflix (NASDAQ:NFLX) announced on Monday a global partnership to create enjoyable experiences for legal drinking age fans and connect with audiences in new ways.
NFLX shares were -0.41% pre-market to $1,221.98, while BUD was +0.05% to $59.39.
The Belgium-based beer company will collaborate with Netflix on co-marketing campaigns that will come to life across a variety of Netflix’s global and regional titles, including “The Gentlemen” from the UK, “Brasil 70 – A Saga do Tri” from Brazil, “Culinary Class Wars” from South Korea, among others.
The partnership will include consumer activations, title integrations, limited-edition packaging, digital promotions, etc.
The two companies are also set to partner on co-branded campaigns around Netflix live events.