Adobe (ADBE) on Wednesday joined the list of major tech companies to announce a partnership with Saudi Arabian artificial intelligence startup Humain.
The agreement is one of several being inked from the U.S.-Saudi Arabia investment blitz event taking place in Washington, D.C.
Adobe (ADBE) and Humain will develop generative AI, spanning everything from audio to video to 3D, that will be based on Arabian cultural datasets.
“Creative expression has never been more impactful or accessible with AI, unlocking new possibilities for creators and enterprises across the Arab world and globally,” ADBE CEO Shantanu Narayen said in a statement.
“The combination of Adobe’s leadership in creativity and AI innovation paired with HUMAIN’s cultural intelligence and hyperscale infrastructure will deliver huge impact across the region and beyond,” he added.
The agreement will link Humain’s sovereign AI ecosystem—including Humain Cloud, Humain ONE, ALLAM, and its data center platforms—with Adobe’s Creative Cloud, Firefly, Express, Acrobat, and digital marketing suite.
Qualcomm (QCOM) will also support the partnership by providing its data center solutions to Humain, the companies said.